How to build a silo structure in WordPress without plugins- SEO web design

How to build a silo structure in WordPress without plugins- SEO web design

Building a silo is the best way to structure your wordpress website but there are a lot of details to pay attention to. In this video, I’ll cover how to take your copy and place it into a WordPress website without using any plugins.


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Video Notes:

According to SEO legend and Godfather of Search, Bruce Clay, building a website with a silo structure is one of the most effective (nay- THEE most effective) way to structure content on a website. The problem is that everyone is looking for a silver bullet plugin or their complicating the process.

In this video, I’ll show you a stupid simple way to organize your content for the web so that you achieve the silo structure while maximizing your time to focus on other aspects of your website as well.

Basically I’ll walk you through the Parent-Child structure of WordPress but I’ll show you why this method is better than all these new fandangled plugins, bells, and whistles.


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43 replies
  1. joshua Crawford
    joshua Crawford says:

    Hey Owen do you have any videos on how to make a website weather it’s free or not lol that I can link with my pay pal for me to be able to sell drum lessons and Merchandise 😃👍👍

  2. John J Callanan
    John J Callanan says:

    Great stuff, thank you. I subscribed to your channel. Need to learn a lot more but your vid on the silo worked. 

  3. Anthony Work
    Anthony Work says:

    genuinely a really useful video, thanks for posting these. I’ve just started a job at a charity, and have been tasked the job of re-designing the website. The current site is content heavy but not easy to navigate which i think is causing the main mission of the website to be worst. Think I’m going to try the silo technique in the re-build.

  4. Chris Brake Show
    Chris Brake Show says:

    Yes please do more Silo videos, very interesting!!

    Have you ever gotten Google slapped from using Silos?


  5. Mitch Menghi
    Mitch Menghi says:

    Great video, thanks.. its funny how silo structure is a hot topic of late..however silo structure is really nothing more than good web design practices when mapping out a development of a website with a sprinkle of good SEO practises.

    This has been around for many many years infact probably around since the beginning of website development.

    I think a lot of people have silo structures without even realising they are doing it mainly because they have been taught good development and content development strategies from the beginning without any relevance to it being ranked well in Google…

    Nevertheless it is important silos be followed as it is good content organisation and will make better sense to the reader.

  6. Ivan Muljevski
    Ivan Muljevski says:

    Main point is that you add link in body back on your silo page. What anchor text do you usually use? Partial? "Click here" or something else?

  7. bmdcs Shah
    bmdcs Shah says:

    There is no need of WordPress Posts and Categories and Tags, when we use this Silo Structure?
    Thanks in advance.

  8. Mike Simmons
    Mike Simmons says:

    Hey, good video sir! I am familiar with siloing but can always learn more. What do you use to wireframe sites? … and did you implement the silo on the attorney site? It looks different than the plan you lay out. Thanks! 🙂

  9. Gaurab Das
    Gaurab Das says:

    What is Home Page? I guess its the landing page when one invokes the website…..The home page itself has the links to other pages and Home page itself like Home Page,Category Page 1,category page 2, Category page 3,about Us,T&C……

    Are you referring to the category page as KW1,KW2…..If so the category name has to resemble the Keyword.Moreover Category is usually not a page and is often a content box for posts.
    Please clarify….the

  10. Pucho Web Solutions
    Pucho Web Solutions says:

    Which wireframe tool are you using in this video? Which wireframe do you like best and why? Great video. Love the content. Keep up the good work. Thank you so much.

  11. Kai Ashley
    Kai Ashley says:

    How does this fit in with optimizing categories? For all the the subpages – do they all go under the same category?

  12. GrahameGDG
    GrahameGDG says:

    Awesome video man watched a few tonight…I co-own a web design company so very useful info. I found you via video creators who linked to that social sexy savy channel who then linked to you ha…always nice to know where your subs come from

  13. Barbara Loraine
    Barbara Loraine says:

    I have been putting content into the blog from my website.  Sounds like it would be better to organize them as "children" under page "parents."  Is there any problem with me just moving the content from the blog post to a page?

  14. Karribu
    Karribu says:

    What about the header? Like on the landing page you have a nice header with a nav and typical "home, about, contact" etc. It would look a bit out of place if you go to a silo landing page and the header dissapears. Or is it ok to keep it?

  15. Mr30friends
    Mr30friends says:

    Hey dude, this will seem like an obvious question.But, do my silo pages need to be my own domains, or i should just write blogs and articles on established website ? Also, what is the difference between SILO and PBN ?

  16. Milano Rodrigo Ribeiro de Abreu
    Milano Rodrigo Ribeiro de Abreu says:

    Hi, I’m very new to this kind of practice. My questions are about some points you did in the video that wasn’t clear to me…
    1 – When showing the "Silo Page" in the MockFlow (wireframe) you put a link ate the bottom named "Link to Silo" and mentioned it’s a link to the Top Silo. Isn’t this "silo page" the Top Silo itself?
    2 – In the "Sub Silo Page" you used the H1 tag twice. Is this a good practice? You put it there to on purpose or it was just an exemple?
    3 – In WordPress I saw you put the silo structure inside one of the main items of the main navigation: "Home >> Divorce Coaching Silo >> Sub Silos… Did you do this because the site already had a main navigation? If it was a brand new "blank" site. Should I create and put the Silos in the main navigation?
    Thank you a lot for this video and for sharing important information.

  17. Kristine Kruszelnicki
    Kristine Kruszelnicki says:

    Where do (blog) posts fit into the silo structure? A lot my posts in my blog could theoretically fall under my pages but now I’m not sure how to distinguish between pages and posts (I’ve possibly been doing my site all wrong!) My about page links to a blog entry that I wrote about how we attend conferences, so can I link that blog entry to the about page with about as its parent?

    Where do "categories" come into play under this system?

    Finally, is there any SEO harm in linking between pages that aren’t part of the same silo but may be related to one another in some other way? Or does that confuse google since we’re tossing a blue jelly bean into the reds?

    Thanks in advance!

  18. Peter Gustafson
    Peter Gustafson says:

    Great video. What I like most about your approach to silo building is it is manually built based on keyword relationships and logic. Forget about those dorky plugins that take over your header nav titles and cause your site to read like a freak show. Nice job.


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