Website Optimization Training
Brief description
The basic concepts of optimization and the implementation of the elements that allow a website optimization.
Objectives
This course enables students to understand the basics of website optimization,
identify and recognize the elements to optimize a website and take corrective measures.
Course content
. Fundamentals of website optimization
. Focus on best practices
. Choice of keywords
. Importance and utililsation of title tags
. Establishment of adequate URL
. Optimal use of meta tags
. The alt and title attributes of links and images
. The impact and importance of Google PageRank
. General website ergonomy
. Content
. Internal links
. Outgoing links
. The NoFollow tag
. Implementation of redirection
. The robots.txt file
. The factors that may have negative impacts on the optimization
. Installation and use of tools to optimize web
. Tips and tricks of copywriting web pages for optimization purposes
. The criterias for determining the choice of themes to target
. Learn to identify the different factors to determine the target market
Prerequisite
Have a website or a website project, have computer skills and basic knowledge of internet.
Teaching approach
The website optimization course is based on a personalized approach that
takes into consideration your skills, your projects and what you want to learn.
Documents or materials provided
. Computer
. Software and tools
. Technical support
Documents or material to bring
. USB Key
. Paper and pencils
. Your project, your ideas
Features
This training on website optimization (SEO) effectively meet your specific needs and offers the opportunity to deepen your knowledge, relatively to your project, at your own pace. The schedule is adapted to your availability.
Contacts
Montreal : 514 448-0883
Quebec : 418 478-1647
Ottawa : 613 366-1743
Toronto : 416 907-8551