TRAINING IN WEBSITE OPTIMIZATION INTERNET MARKETING (SEO)
corporate conference on website optimization and SEO
Learn the art of corporate web referencing in business
The web is now so present in our professional lives that it has become essential to use it optimally and to know the techniques that allowincrease its visibility, otherwise you risk putting a lot of effort for little results. Companies, associations, institutions, entrepreneurs, businesses, we all use the web to promote our products and services in order to stand out from the competition. In this training, you will be able to understand that your position on Google is the number one factor in your online visibility. The more visible you are, the more likely you are to attract potential customers, and therefore increase your turnover!
This SEO training (natural referencing) is designed for beginner to intermediate level people who want to understand what needs to be done in practice in order to move up in the search results on Google.
Opening hours: 09h00 – 17h00
Workshop in business circles on SEO and content marketing
Remark: The lesson plan outlined above includes knowledge/activities typically covered in a class at this introductory skill level. The teacher may, at his or her discretion, adjust the lesson plan to meet the needs and skills of the students.
For more information, please contact our staff by email at [email protected] or by phone at 1-866-259-5647
•What is referencing your website?
• Natural referencing, paid referencing
•Linkbuilding and social networks
Technical vocabulary: SEO, SEM, SMO, SERP…
•Engines
•Directories
• Evolution of research tools
•Search on google
•Google SERPs in detail
• SERP Bing in detail
• Position in the SERPs
•Target
•Objective of the website
•Study of Competition
•Choice of keywords
•Find keywords
•Test your keywords
•The title tag
•META tags
• Place keywords in the visible content of your pages
•Optimize images
•Optimize videos
•Optimize the structure of the site
•Notoriety and popularity
•link building
•Optimize your links
•Technologies: javascript script, flash..
•Robots.txt
•Googlebot: sitemap
•Page loading time
•Use of standards
•Practical workshop: W3C validation of pages
•Practical Workshop: Calculating Page Loading Time
•Measuring the traffic and the effectiveness of its WEB site
• The different tools: Google Analytics, Google webmaster tools
•Evaluate SEO
•Evaluate the positioning
•Assessment tools
•Interest
•Principle
•Focus on Google Adwords
Course on how to optimize your website for google, SEO
The SEO SEO training – website optimization website is based on a personalized approach that takes into account your achievements, your skills, your project and what you want to learn. The objective of this training is to approach SEO as a whole by moving from theory to practice by analyzing concrete examples of optimization that have been successful. You will also be able to obtain personalized advice in order toimprove your SEO and your strategy. Throughout this training, you will learn the fundamentals of SEO, you will discover what are the elements to optimize in your project as well as the importance of local SEO and the keyword research, and finally how to measure and track your results.
Business coaching for the referencing of your website and strategic positioning.
SEO that allows a site to reach the first page on the SERP of Google today goes through the triple combination of quality coding freed from blocking factors, quality content oriented content marketing and a continuously evolving quality inbound link network/profile. If the code part can be quickly corrected, the writing of your pages, articles and product sheets involves a production effort whose technical side may seem restrictive. The network of incoming links (link pointing to your site) that will make your reputation on the web is, for its part, a basic work accessible to all but terribly time-consuming!
Corporate SEO workshop
SEO is an essential dimension of any digital marketing strategy. This practice aims to increase the positioning of a digital property on search engines, which makes it a very powerful acquisition channel.
This training aims to equip students with the knowledge necessary to understand the positioning of this practice in a context of marketing strategy and proceed with the implementation of SEO improvement tactics.
The objective of this training is to cover SEO as a whole by moving from theory to practice by analyzing concrete examples of successful optimization. You can also get personalized advice to improve your SEO and your strategy.
For courses Training in the creation of responsive design websites.
more personalized contact us at +1866-259-5647
The basics of web referencing, personalized course 100% in direct private teacher.
The referencing that allows a site to reach the first page on the Google SERPs today goes through the triple combination of quality coding freed from blocking factors, quality content oriented content marketing and a network / profile of quality inbound links in continuous evolution. If the code part can be quickly corrected, the writing of your pages, articles and product sheets involves a production effort whose technical side may seem restrictive. the inbound link network (link pointing to your site) which will make your reputation on the web is, for its part, a background work accessible to all but terribly time-consuming!
Learn the intermediate and advanced functions of SEO
A short, creative, innovative and precise program concerning subjects that are still scary, but in which we understand the issues, the risks and the solutions, thanks to concrete cases and cutting-edge speakers.
English courses
You can pay as you go, we charge you every 3 hours of session. No strings attached.
You can also take advantage of promotions and discounts available when booking multiple sessions.
We adapt to your schedule, you choose the day and time of your lesson(s).
For on-site training, our teachers physically travel to your office, home, or wherever you choose to take your classes. *
For online training, training is provided via the Zoom platform.
* Parking and/or travel charges may apply depending on your location
Each human is different, the duration of the courses depends on you, your project, your objective, your experience.
All courses are fully customized to apply to your current projects and meet your needs.
Companies that want to update the skills of their employees and professionals. And anyone wishing to acquire a new skill or improve their own, students, etc.
We are always looking for professionals interested in sharing their expertise with our clients. Please send your CV and/or Portfolio to [email protected]
* 10% reduction applies when paying for 4 sessions of 3 hours.
You can book private or group lessons on site or via Zoom.
Training can be given in English or French.
For on-site training, travel and/or parking fees may apply depending on your location.
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