google analytics 4 Toronto training
Google Analytics courses in business in Toronto and Calgary
Google Analytics 4 course in Toronto.
The analysis of digital data is essential if we want to understand the behavior of Internet users with regard to our website.
Google has set up a free tool that collects data associated with visits received on a website: Google Analytics.
During this training we will discover how this tool works and we will focus on the data that can be collected as well as the reports it generates.
This training is for anyone who wants to acquire basic knowledge of Google Analytics, understand the sources of traffic and the different reports offered by the tool.
opening hours: 09h00 – 17h00
Toronto Google Analytics Marketing Workshop
Remark: The lesson plan outlined above includes knowledge/activities typically covered in a class at this introductory skill level. The teacher may, at his or her discretion, adjust the lesson plan to meet the needs and skills of the students.
For more information, please contact our staff by email at [email protected] or by phone at 1-866-259-5647
What is Web Analytics?
•Web Analytics and its fundamentals
•Web Analytics solutions on the market
•Adapt your Web Analytics to your business
Installation & Configuration of Google Analytics
•Differences between standard/premium version
•Google Analytics settings
•How to monitor the performance of your e-Commerce
• Definition of a marking/tagging plan
Define key performance indicators (KPIs)
•Basic KPIs (unique visitors, bounce rate, page views per visit, session duration, loyalty)
• KPIs specific to an e-Commerce site (sales, conversion rate, gross income, net income, attrition rate)
Google Analytics Basics: What You Need to Know
•Basic functions of Google Analytics
•The different audience reports
• Distinguish Traffic Sources
• SEO / SEA performance (Search Engine Optimization = natural referencing / Search Engine Advertising = paid referencing)
•Content reports
Google Analytics Tour
•Visit of Google Analytics through a real, active and configured account
•Content of reports
•Real case
Google Analytics analysis tools: in practice
•The objectives: what are they?
•Set up your objectives and conversion funnels
• Configure alerts
• Set up profiles and filters
•Use advanced segments
• Understand variables and values
•Monitor and analyze your internal search engines
•The events
Analyze and optimize
•Conversion
•Visitor behavior
•Personalized segmentation
•Merchandising: by product and by product category
• Creation of tailor-made dashboards (online and Excel export)
Continuing Education Google Analytics Calgary, Edmonton and Ottawa
Selling on the Internet, anyone can do it. Being able to analyze your traffic, track your sales and optimize your conversion, that's already less commonplace!
To ensure the sustainability of your online business, you must know your visitors, their profiles, their loyalty, their bounce rate, your conversion... all this depending on the means used (search engine, advertising, social networks) to reach 'to you !
But beyond their origin and particularities, you must know what is the cart abandonment rate (also called "churn rate") of your visitors, when and where they block in your conversion funnel, in short you must identify all the internal obstacles to your e-Commerce site in order to obtain the best possible transformation.
Business Coaching on Google Analytics 4 in Toronto
This training is for anyone who wants to acquire basic knowledge of Google Analytics, understand the sources of traffic and the different reports offered by the tool.
Learn web marketing with google in Toronto
The analysis of digital data is essential if we want to understand the behavior of Internet users with regard to our website.
Google has set up a free tool that collects data associated with visits received on a website: Google Analytics.
During this training we will discover how this tool works and we will focus on the data that can be collected as well as the reports it generates.
google analytics training Toronto and Calgary
Did you know that over 10 million websites use Google Analytics worldwide? Today, this web analytics tool has become essential for any business to track and analyze the traffic and performance of their website.
Use the intermediate and advanced functions google analytics training
A short, creative, innovative and precise program concerning subjects that are still scary, but in which we understand the issues, the risks and the solutions, thanks to concrete cases and cutting-edge speakers.
English courses
* 10% reduction applies when paying for 4 sessions of 3 hours.
You can book private or group lessons on site or via Zoom.
Training can be given in English or French.
For on-site training, travel and/or parking fees may apply depending on your location.
