Facebook vs. LinkedIn in Business

What
is the value of LinkedIn over Facebook in business? Is there a
difference? When do you use one or the other or both? In this article
we’ll take a look at the two platforms to help you distinguish which is best
for you. There are many more value differences between LinkedIn, Facebook
and the other social networks. Ultimately, you must look at each platform
and decide how you can create a social media strategy for your business.

What
is the value of LinkedIn over Facebook in business? Is there a
difference? When do you use one or the other or both? I’ve discovered that some businesses prefer LinkedIn;
some prefer Facebook and some use neither. In this article we’ll
take a look at the two platforms to help you distinguish which is best for you.

The
ultimate decision about which social network to use lies with your company
culture, goals and customer. Nonetheless, it’s important to recognize
that you cannot choose “none of the above,” if you want to survive the new
digital economy. Therefore, the question is which do we choose and how do
we begin?

This post
will help you begin to distinguish between the value of LinkedIn for business
and the value of Facebook for business. In a previous article, I
looked at Facebook vs. Twitter.

It
helps to understand the evolution of these two platforms to get an idea of what
works best for each. Facebook began as a social networking tool for
college students. Launched in 2004 in response to MySpace which linked
young people together throughout their high school years, Facebook targeted the
student entering a college campus. In the early days it was a highly
social network, similar to MySpace.

LinkedIn
began, not as a social network, but as a business network. In contrast to
Facebook, LinkedIn disallowed opportunities to post photo albums or to converse
freely with the contacts. In the early days, the founders of LinkedIn saw
an opportunity to create a social media site that was a little less “social”
and a little more “professional.”

Even
though LinkedIn has expanded with applications to allow for many of the things
we can do on Facebook and Twitter, it maintains sti identity as a professional
networking community. The restrictions for connection with people on
LinkedIn are tighter than either Facebook gold Twitter. Those
restrictions have been loosened in recent years, but you still must say how you
know a person before you can connect.

In
the early days of LinkedIn began as a job search resource whereas Facebook began
as a social site for college students. Headhunters as well as human
resource professionals used LinkedIn to identify potential candidates. LinkedIn
still serves this purpose, but it has grown to be a lot more than a hotbed for
people looking for jobs. A strong professional network of trusted connections
gives you a career advantage. Furthermore, the ability to quickly gain
access to information and resources in this global economy will give you a
significant competitive edge. If you see LinkedIn as merely a place for job
hunting, you’ve missed a lot!

Knowing
how the two platforms began helps you understand the strengths of each and how
you might best capitalize on those strengths.

Value
of Facebook to Business
:

Value
of LinkedIn to Business

There
are many more value differences between LinkedIn, Facebook and the other social
networks. UltimatelyFree Articles, you must look at each platform and deciof how you
can create a social media strategy for your business.

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