Google Analytics Training
Brief description
The Google Analytics training will teach you to install and use Google Analytics, as well as to recognize and to analyze the data gathered.
Objective
This course enables students to understand the basics of Google Analytics
tracking tools, to comprehend and measure the website traffic, the profile and the location of visitors. It also presents the various factors on wich we can apply corrections, for an improved visibility and profitability.
Course content
- Steps to open an account
- Installation of Google Analytics
- Management of users
- Presentation of the basic functions of the interface
- Website traffic analysis:
. the location of the visitors
. traffic analysis from search engines
. paying traffic analysis
- Performance of content analysis:
. what pages are the most viewed? by whom? how?
. navigation analysis: landing/exit pages, clicks distribution
. measurement of internal search engines: what keywords are searched?
- Goal setting
- Performance and conversion rate targets
- Reports creation
Prerequisites
Have a website or a website project, have computer skills and basic knowledge of internet.
Teaching Approach
The Google Analytics course is based on a personalized and practical approach that takes into consideration your knowledge, your skills, your projects and what you want to learn.
Documents or materials provided
. Computer
. Software and tools
. Technical support
Documents or material to bring
. USB key
. Paper and pencils
. Your projects, your ideas
Features
This Google Analytics private training is designed to comprehend the traffic generated by a website. The course truly meets your specific needs in this area. This customized course offers you the opportunity to deepen your knowledge, at your own pace. The flexible schedule is planned in accordance to your availability.
Contact
Montreal : 514 448-0883
Quebec : 418 478-1647
Ottawa : 613 366-1743
Toronto : 416 907-8551