Google Analytics Private Teacher

 

The Google Analytics training will teach you to install and use Google Analytics, as well as to recognize and to analyze the data gathered.

Objective

This course enables students to understand the basics of Google Analytics
tracking tools, to comprehend and measure the website traffic, the profile and the location of visitors. It also presents the various factors on wich we can apply corrections, for an improved visibility and profitability.

Course content

  • Steps to open an account
  • Installation of Google Analytics
  • Management of users
  • Presentation of the basic functions of the interface

 

Website traffic analysis:

  • the location of the visitors
  • traffic analysis from search engines
  • paying traffic analysis

Performance of content analysis:

  • what pages are the most viewed? by whom? how?
  • navigation analysis: landing/exit pages, clicks distribution
  • measurement of internal search engines: what keywords are searched?

Goal setting

  • Performance and conversion rate targets
  • Reports creation

Have a website or a website project, have computer skills and basic knowledge of internet.

The Google Analytics course is based on a personalized and practical approach that takes into consideration your knowledge, your skills, your projects and what you want to learn.

 

This Google Analytics private training is designed to comprehend the traffic generated by a website. The course truly meets your specific needs in this area. This customized course offers you the opportunity to deepen your knowledge, at your own pace. The flexible schedule is planned in accordance to your availability.

Contact

info@jfl-media.com