Gary Vaynerchuk Explains: How Marketing Works

Gary Vaynerchuk Explains: How Marketing Works

WHEREVER PEOPLE ARE PAYING THE MOST ATTENTION, MARKETERS WILL BE THERE TO RUIN IT. WHETHER IT WAS EMAIL ONCE UPON A TIME OR SOCIAL MEDIA TODAY, THERE IS OPPORTUNITY TO TAKE ADVANTAGE OF THE NEW SPACES THAT CREATE ATTENTION.

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MARKETERS RUIN EVERYTHING: Whether it’s radio, television, Facebook, Groupon, Living Social, Snapchat, or even email, once enough attention is being given to a particular platform, marketers come along and ruin the sh*t out of it. It’s just the way it goes, and that’s okay.

See, the thing is, if you want to get people’s attention you need to follow their eyes and ears. What are people interested in today and why? Once marketers can figure out those reasons, it’s their turn to come in and interrupt the experience. They need to find out where the attention is and swoop in. If you don’t get in or don’t play properly (read: natively) within that platform, then you’re going to lose. Period.

The truth is, this has been happening forever. So the question here is, can you move first? How savvy is your radar and how quick can you beat the competition to the market? Move first and extract the most value from the marketplace’s attention, until the rest of the marketers come in and ruin that location. This isn’t anything new and it’s going to continue until attention remains a thing. It’s just a matter of time because no platform is sacred – and that’s okay.

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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.
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50 replies
  1. Bernard Mills
    Bernard Mills says:

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  2. Paul Zanardo
    Paul Zanardo says:

    Man so i smoke herb for my ms and like even though there is cash in transit (quite a bit) i am dead broke right now, which bums me out cuz i wont have the ability to work 100% funny how your priorities change when you have a goal

    Reply
  3. Javier Oroná
    Javier Oroná says:

    I say its a great speach. Nevertheless, internet is not like radio or television. It was meant to be a tool. People use it not only to entertain themselves, but also to make research and search for other tools, such as a product or a service. I figure that’s where i like to be. Where the customer, client, agency, startup, corporation craves my expertise. That’s the difference between a "marketer" and an actual performance marketing professional.

    Reply
  4. jaiveer zala
    jaiveer zala says:

    There is no better way to prepare for your marketing exam than going through Gary’s content for last minute revision. Appreciate it Gary.

    Reply
  5. tdkj
    tdkj says:

    because we live in a world where once you have the basics of life you have to convince someone they need more by attacking there egos so they can spend there hard earned money on bullshit they don’t need to satisfy someone else’s desire by never having enough.

    Reply
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  7. Mitch Hills
    Mitch Hills says:

    Great video! I think it’s exciting though, because it leads to constant innovation. And if you are at the head of the pack, you can really make the most of those trends, and if you know how what’s coming and get there first every time, you will be massively successful.

    Mitch

    Reply
  8. Ginicanbreathe
    Ginicanbreathe says:

    I love this man on every level. He’s the reason I went into Marketing and all my strategies are built up on his shit. <3 Thank you, you amazing human being.

    Reply
  9. Pedro Ramirez
    Pedro Ramirez says:

    I don’t know who edited or put this video together but it was amazing! Not just the content but the transitions, edits, cutaways and replays were badass! Props!

    Reply
  10. Lou Cypher
    Lou Cypher says:

    We get 30 minutes of commercials for an hour show. Football games are only an hour long and last for four hours. Fucking tired of shit products including drugs being thrown up in my face every five minutes!!! Fucking hookers and pimps Absolute shame all the money people spend for cable, it’s loaded with more commercials than actual programs.

    Reply
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  12. Emil Tsvetanov
    Emil Tsvetanov says:

    Kinda true, but also with no marketers, there is nobody to pay the bill for all the effort put into creating a free platform or product for users to interact with. We are kinda like Oxygen – we sustain human body, but we also slowly kill it.

    Reply
  13. Agape Love
    Agape Love says:

    GARY THANK YOU!! THIS RIGHT HERE IS PURE GOLD. You continue to always have my "attention" because you give value that feeds my soul. I want to personally thank you Gary! I’ve created a "GaryVee" folder on my youtube channel with a few "must watch" videos to keep organized 🙂
    PS If you have any upcoming projects that you are working on, I’d be happy to help!

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