Training in internet marketing website optimization (SEO)
Brief description Learn the basic concepts of optimization and recognize and then implement the elements of website optimization. Goals Bring the student to understand the basics of website optimization, to be able to identify and recognize the elements allowing to optimize a website, as well as to make corrections.
Course content . Fundamentals of Website Optimization. Insights into best practices. Choice of keywords. Importance and use of TITLE tag. Creation of appropriate URLs. Optimal use of meta tags. The ALT and TITLE attributes of links and images. The Impact and Importance of Google PageRank. General ergonomics of the website.
The contents . Internal links. Outbound links. Using the NoFollow tag. Redirection implementation. The robots.txt file. Recognize the factors that can have negative impacts on website optimization. Installation and use of useful tools for website optimization. Tips and tricks for writing texts optimized for the web. Learn the criteria for determining the choice of themes to target. Learn to identify the different factors to establish the target market
Prerequisites Have a website or a website project, know how to use a computer and basic knowledge of the internet.
Pedagogical approach The website optimization course is based on a personalized approach that takes into consideration your background, your skills, your project and what you want to learn.
Documents or materials provided for training . Computers. Software and tools. Technical assistance
Documents or materials to bring . USB key . Paper and pencils. Your project, your ideas
Features This private training in website optimization ( SEO ) really meets your specific needs and offers the possibility of deepening your knowledge of web marketing, in a way adapted to your project, and at your own pace. You will also have basic knowledge for the training professional Facebook page. The course schedule is established according to your availability.