GOOGLE Ads TRAINING

SEM web marketing via google ads, Business Coaching

Web advertising course with google ads

Google Ads (formerly Google AdWords) is an online advertising solution for businesses to promote their products and services on Google Search, Youtube and on other websites. Thanks to Google Ads, advertisers can also select specific goals for their ads (to generate more phone calls or website visits, for example). A Google Ads account allows advertisers to customize their budgets and targeting, and to stop or restart their ads at any time.

Show your ads when people search for your products or services

Google allows consumers to search to choose where to go, what to do and what to buy. With the Google Ads program, your ad can appear on Google at the exact moment a user searches for products or services like yours.

Thanks to the training The basics of Google Ads, you will be able to make your business visible to customers when they search for businesses like yours in the google search and on Google Maps.

NEED MORE INFORMATION ABOUT INTERNET MARKETING (SEO) WEBSITE OPTIMIZATION TRAINING? Call us

Opening hours: 09h00 – 17h00

google ads workshop for business

Remark: The lesson plan outlined above includes knowledge/activities typically covered in a class at this introductory skill level. The teacher may, at his or her discretion, adjust the lesson plan to meet the needs and skills of the students.

For more information, please contact our staff by email at [email protected] or by phone at 1-866-259-5647

Introduction

•Creation and use of an AdWords account.
•The advantage of Google Adwords
• Understanding a Google Adwords ad

Create a Google Adwords campaign

•L'annone, announcement group
• Catch-up texts
•Ad Extensions
•Other expansions

To optimise

•Quality criteria (CTR, quality level, etc.)
• Leverage reports
•Conversion

Introduction to Google Ads

•Google Ads in the digital advertising ecosystem
•Performance measurement
•Planning a digital marketing campaign
•Account structure

Basic concepts

•Campaigns
•Ad group
•Advertisement
•Ad Extensions

Key words

•Keyword research
•Types of correspondence
•Negatives
•Quality Score
•Google Keyword Planner

Practical workshop:

•Creating an account
•Creating a campaign on the search network

Creation of a campaign on the display network

•Targeting by interest
• Targeting by behavior
•Targeting by intent
•Targeting by remarketing

Create a YouTube campaign

•Discovery
•In-Stream
•Introduction to Google Ads Editor
•Optimization of a campaign

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Learn how to create successful google ads campaigns.

Google Ads makes it possible to reach people at several stages of their decision-making process. With a search network campaign, you can display an ad to people who are doing a specific search. With the display network, targeting criteria make it possible to reach people according to their interests or their behavior online. Google ads also makes it possible to reach people with video ads in the YouTube platform. 

This interactive training takes place in two stages. During the first half of this training, we will explore the theoretical concepts of the Google Ads platform. The second part will take place in the form of a practical workshop in which we will build campaigns together within the Google Ads platform. 

Following this training, you will be able to create and optimize Google Ads campaigns on the search, display and Youtube networks.

 
sem google ads seminar

The objective of this collaborative training is to teach you how to create an advertising campaign that will aim to generate visits and conversions on your site. Plus, you'll learn how to measure your return on investment against your business goals.

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understand google ads campaigns

Whatever your role, learn how to get the most out of Google Ads with online courses from Ads experts.

Courses combine marketing strategy and product strategy, and are built around real-world case studies and common business scenarios. You thus develop marketing and product know-how that you can use immediately.

By becoming a specialist Google Ads Certified, you can showcase your expertise in your industry or simply feel more empowered to take full advantage of Google ads to promote your business online.

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For personalized training, contact us at 1-866-259-5647

 
 
how to advertise on google?

Google Ads, the program of online advertising from Google, does more than increase traffic to a website. It is also a very relevant tool for reaching the right audience at the right time. Indeed, this application makes it possible to broadcast advertising on the web, and this, to Internet users, at the same time as they carry out their research. Knowing this application well is therefore essential to increase the reputation of a company, while controlling our own advertising budget.

Use the intermediate and advanced functions GOOGLE ADs TRAINING

 A short, creative, innovative and precise program concerning subjects that are still scary, but in which we understand the issues, the risks and the solutions, thanks to concrete cases and cutting-edge speakers. 

 

English courses 

GOOGLE ADWORDS IN-HOUSE TRAINING

 

Frequently Asked Questions

You can pay as you go, we charge you every 3 hours of session. No strings attached.

You can also take advantage of promotions and discounts available when booking multiple sessions.

We adapt to your schedule, you choose the day and time of your lesson(s).

For on-site training, our teachers physically travel to your office, home, or wherever you choose to take your classes. *

 

For online training, training is provided via the Zoom platform.

 

* Parking and/or travel charges may apply depending on your location

Each human is different, the duration of the courses depends on you, your project, your objective, your experience.

All courses are fully customized to apply to your current projects and meet your needs.

Companies that want to update the skills of their employees and professionals. And anyone wishing to acquire a new skill or improve their own, students, etc.

We are always looking for professionals interested in sharing their expertise with our clients. Please send your CV and/or Portfolio to [email protected]

REQUEST YOUR 10% DISCOUNT *

* 10% reduction applies when paying for 4 sessions of 3 hours.
You can book private or group lessons on site or via Zoom.
Training can be given in English or French.
For on-site training, travel and/or parking fees may apply depending on your location.

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