Google Analytics training
The Google Analytics training allows you to learn the installation and use of Google Analytics to recognize and be able to analyze the data collected in this way.
Get the student to understand the basics of using the tracking tool Google Analytics, to better understand the profile and source of website visitors, as well as the various factors that can be improved, for increased visibility and profitability.
. Account opening steps
. Installing Google Analytics
. User management
. Presentation of the basic functions of the interface
. Site traffic analysis:
. origin of visitors
. search engine traffic analysis
. paid traffic analysis
. Content performance analysis:
. which pages are the most viewed? by who? How? 'Or' What?
. navigation analysis: arrival/exit pages, distribution of clicks
. internal search engine measurement: what keywords are searched?
. Setting up goals
. Performance and goal conversion rate
Have a website or website project, know how to use a computer and have a basic knowledge of the internet.
The lesson Google Analytics is based on a personalized and practical approach that takes into consideration your achievements, your skills, your project and what you want to learn.
Documents or materials provided
. Software and tools
. Technical assistance
Documents or materials to bring
. USB key
. Paper and pencils
. Your project, your ideas
Particularities of the training
This private training Google Analytics allows you to better understand the traffic generated by a website and which really meets your specific needs in this area. This training offers you the opportunity to deepen your knowledge of web marketing according to your project, at your own pace. The course schedule is planned according to your availability.
Montreal: 514 448-0883
Quebec: 418 478-1647
Ottawa: 613 366-1743
Toronto: 416 907-8551