The Biggest Mistake When Creating Social Media Graphics

The Biggest Mistake When Creating Social Media Graphics

The biggest mistake when creating social media graphics has to do with color choices and color combinations. You want your social media graphics to stand out and be on brand – I get that! It’s important. But, sometimes those color combinations in your graphics are doing more harm than good.

When colors are equiluminant, or close in brightness and saturation, there isn’t enough contrast between the colors. This causes color vibration, which makes it painful to look at your graphics. When in doubt, use white or black text on top of a brand color.


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2 replies
  1. Driving Lessons by BMS
    Driving Lessons by BMS says:

    I completely agree with you. The wrong colors does hurt the eyes. My colors seem to be mostly blacks and yellows. They seem to stand out more for me.

    Reply

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