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Social networks occupy now a significant role in business communication . Moreover, some of them exclusively choose this channel to attract customers and develop their business . Whether it’s Facebook , Twitter, LinkedIn or Viadeo , the opportunities offered by social networks are countless. So how can companies benefit from it ? the  Answer in this article

Today , social networks takes an important place of our daily lives. More than just a space for exchange and communication , it is an environment in which move different actors of social and economical life . it’s become a way for both individuals and corporates to communicate with the public. Right now , social networks aspiring and even became the ways of communication essential for the companies . This article spot it.

Improving the visibility of their business

Social networks have become important channels of communication in the same way like classical media such as television or newspapers. Thus, the presence of companies and professionals in social networks is becoming increasingly clear in a way that communication costs are lower for a return on important investment . In this sense, any company president  or independent professional can create a page on behalf of his company and present their products and services. This page contains mostly basic company information (name, description, activity area , contact, etc.) in addition to a link that leads directly to your website . Moreover, the use of keywords is important so that the site can be correctly refrenced by search engines.

 Loyaling the customer

The biggest advantage of social networks is that they allow companies to prospect and especially to loyal their client .Infact  social networks like Facebook and Twitter are the optimum ways of communication to announce a new product or simply to launch an event-driven operation. If the information is sufficiently relayed the buzz created will undoubtedly attract new clients. Ultimately , social networks now allow for interactive use of the Internet . In this sense , users  does not hesitate to give their opinion about a product or service.

Use social networks to recruit

Previously , recruitment was passing  through classic  channels such as newspaper ads , and to a lesser extent on the internet. Today it is possible to publish a job offer on certain  social networks to reach a wider public and even target specific personnes first . It is also possible to adopt a more proactive approach and especially scrutinize different internet profiles to find the ideal candidate. Furthermore, if we know that the social network is based on the principle of community , so it is possible to come to the profile that interests you through a mutual friend .

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